Humans have five basic senses: sight, hearing, smell, taste, and touch. The strategy of engaging these senses to promote products and services is known as sensory marketing. Multi-sensory experiences establish an emotional connection and influence a consumers’ perception of a brand.
You probably know by now that marketing isn’t as easy as advertising on one platform and watching the customers pour in. Not only do you need to get creative with…
So when evaluating your company’s marketing needs, in-house marketing or ad agency?
Consider the following when making marketing personnel decisions for your brand.
Personalization is everywhere in marketing and it works. Instead of creating a single general message for your audience, variable data printing provides a tailored edge to connect one-on-one.