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What is Book Binding?

What is Book Binding?

By Generic, Print

Book binding is an ancient art form that has been around for thousands of years. As early as the 6th century, monks discovered how to protect their hand-transcribed manuscripts with…

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Sensory Marketing to consumer mind

Sensory Marketing with Print Ads

By Creative, Marketing, Print

Humans have five basic senses: sight, hearing, smell, taste, and touch. The strategy of engaging these senses to promote products and services is known as sensory marketing. Multi-sensory experiences establish an emotional connection and influence a consumers’ perception of a brand.

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CRMK Ink Printer Cartridges

A History of Ink Colors

By Print

Over the last 100 years, the variety of ink colors and processes have expanded rapidly to accommodate technological printing advancements. Unless you have been in the printing or creative design industry…

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