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Sensory Marketing to consumer mind

Sensory Marketing with Print Ads

By Creative, Marketing, Print

Humans have five basic senses: sight, hearing, smell, taste, and touch. The strategy of engaging these senses to promote products and services is known as sensory marketing. Multi-sensory experiences establish an emotional connection and influence a consumers’ perception of a brand.

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Is It Time To Change Your Logo?

By Creative, Marketing

Your logo is the face of your company. It visually communicates the unique identity of your brand and what it represents. Its purpose is to grab attention, make a strong first impression, and separate you from your competition. But no logo can stay relevant forever, how do you know when it’s time for a redesign?

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