9 out of 10 times, consumers make their first impression of your brand based on your website. Your website is certainly your first line of defense when it comes to showcasing your products, services, and message, but can your website be showcased on coffee tables, break rooms and doctor’s offices? These are the places where consumers do life and brands have an opportunity to meet them where they’re at. Enter in the unsung hero known as print marketing.
Because you can’t put your website on a coffee table, print is your medium to make an impression on your audience and cut through the digital noise.
If you’re looking for a fresh way to refine your brand, communicate with your audience, and promote products and services, a printed company magazine can achieve those goals. Visually intriguing print pieces end up on coffee tables. The potential to have a piece that viewers come back to time and time again allows for an opportunity to make a deeper lasting impression that far outweighs passive online scrolling. Print adds a new level of legitimacy for your company and allows you to clearly outline your mission. This type of project serves as a timeless resource for consumers and employees.
There are 4 core elements to consider when starting your branded magazine project.
1. Magazine Design
People are drawn to good design. Ensuring that the piece flows well and is easy on the eyes should be a top priority when crafting your branded magazine. Your magazine has the potential to be a work of art, and art is much harder to just toss. Our in-house award-winning creative team specializes in crafting smart contemporary designs and can’t help bring a vision to life.
Now that you have a beautiful layout, it’s time to think about what you want to say to your audience. Every brand has a story to tell, products and services to push, or remarkable employees to showcase. Words can form connections. Branded magazines could be your avenue to create customers for life because they connect with your story.
Any way you want it, that’s the way we bind it. Finishing packs the final design punch and our industry experts can help you choose the best options to meet your ideas, budget, and timeline. There are countless options when it comes to the look and feel of the actual paper. From matte, glossy, textured, or metallic, your finishes should play into your design. This is another element that will make your piece memorable to the reader.
4. Direct Mail
It’s one thing to create an amazing print marketing piece, but how will you get it in front of your audience? Direct mail is your answer. We know mailing and can get your message on the right doorsteps. Target your clients or specific prospects using our cutting-edge equipment and USPS-certified specialists.
Create a timeless piece that goes beyond a screen. While email inboxes are inundated with messaging and can be easily overlooked, magazines catch attention. Thoughtful printed design is perfect for nurturing your current client base and invites prospects into your world. This solidifies a relationship for repeat customers.
Ready to get started? Reach out today.