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QR Code History in Marketing

QR code history has taken an interesting journey over the last few years. Prior to…

4 Reasons Why Branding is Important

Branding is the art of shaping your brand through a distinctive design. Your brand allows…

Small Business Advertising Across Multiple Channels

Small business advertising is competitive. There are 31.7 million small businesses in the United States…

What is Variable Data Printing?

Variable Data Printing (VDP) is a process where certain elements of a direct mail piece…

Hiring Managers: Questions to Ask or Avoid for Interviews

Need ideas for questions to ask in interviews? In the business world, interviewing potential candidates…

What is Book Binding?

Book binding is an ancient art form that has been around for thousands of years.…

A History of the Printing Industry

The history of the printing industry is a fascinating story that has evolved incredibly over…

Why You Need a Google My Business Profile

Google My Business (GMB) is your business’s shop window in the digital world. There are…

Print On Demand with Walker360

Print On Demand is the best way to order print marketing and branding materials for…

HIPAA Compliance for Printing and Mailing Services

At Walker360, we are always looking for ways to improve our business for the benefit…

How To Choose A Social Media Platform For Your Business

The advancement of social media advertising is unlike anything traditional marketing can achieve. It is…

What is SOC 2® Compliance?

Walker360 is proud to be a SOC 2® certified printer. Our staff works hard each…

What is ADA Compliance and Why Does It Matter?

Most people know of the Americans with Disabilities Act that was passed in 1990, which paved the…

ISO 9001:2015 Certification: What It Is And How It Helps

Walker360 is proud to announce that we are now ISO 9001:2015 certified! This certification reflects…

Sensory Marketing with Print Ads

Humans have five basic senses: sight, hearing, smell, taste, and touch. The strategy of engaging…

Direct Mail Marketing: How To Build A Mailing List

Let’s talk direct mailing. You’ve seen it around countless times, even if you aren’t the…

How To Incorporate Print Advertising In Your Retail Store

Marketing is not a one shoe fits all type of situation. Different companies will have…

Creativity and Marketing: Where They Meet

How do you keep your marketing creative? Do you want your brand to stand out…

Corporate Social Responsibility To Improve Your Brand

Social responsibility is nothing new, in fact, it has been around for a long time.…

Magazine Printing: 5 Ways to Promote Your Business

You probably know by now that marketing isn’t as easy as advertising on one platform…

USPS Certifications and NCOA: Why It Matters

When you mail something, you want to make sure that it gets to the location…

Graphic Design Mistakes to Avoid

Graphic design is a creative process that has a lot of moving parts. Within these…

A History of Ink Colors

Over the last 100 years, the variety of ink colors and processes have expanded rapidly…

Benefits of Print On Demand for Your Business

With new technology and printing advancements always on the rise, it’s important for your company…

How To Create a Business Marketing Strategy

Think about how many times in a single day you have seen an advertisement for…

Digital Certifications to Build Your Team, Company & Yourself

It’s important to keep up-to-date with all current digital marketing trends and getting certified on…

Do You Really Need Content Marketing?

Long story short, YES! There are various ways content marketing can help improve your website,…

Direct Mail Marketing: Following the 40-40-20 Rule of Mailing

Direct mail marketing should always be part of your overall marketing plan, even if you…

Green Printing: What It Is and Why It Matters

Green printing, or eco-friendly printing, can encompass a variety of different components that help reduce…

Google Ads Updates You Need To Know About For 2022

Just like the search engine, Google Ads is constantly changing and evolving. It can be…

3 Benefits to Personalizing Direct Mail

The benefits to personalizing direct mail are tremendous. Not only can it create a more…

Print Marketing Materials to Help Increase Sales

Marketing materials consist of any items that are used to communicate what your business offers…

Post-Pandemic Promotion: Physical Marketing Makes a Comeback

There is no doubt that life will look different in a post-pandemic world, this includes…

Need Printing in Birmingham?

We Can Help! Forget everything you know about Printing in Birmingham because we’re changing the…

Ways to Spark your Creativity for your Blog Content

Research your Audience  To have a valuable blog it must have a clear purpose and…

In-house Marketing VS Agency: 4 Things to Consider

So when evaluating your company's marketing needs, in-house marketing or ad agency? Consider the following…

5 Ingredients that Help with Content Creation

Content Creation is vital part of your content marketing strategy. Find out who Walker360's creative…

Why Local SEO is Vital for your Business

What is Local SEO? Local Search Engine Optimization is a specific branch of SEO that…

Branded Collateral: What it is and Examples

One of the best ways to create a brand with consistency is through your collateral…

Custom Signage Printing: This Is Your Sign!

Think outside the brochure and make a big impression with custom signage. Wide-format printing allows…