Why Do You Need a Google My Business Account?
We have already discussed how vital Local SEO is to your marketing effort. Google My Business is the most potent free tool in your Local SEO toolbox. The Yellow Pages may be gone but GMB is the modern equivalent, but with the added benefit of Google Maps, links to your website, and more.
Google My Business offers companies a surefire way to appear in Google Search Results. With it, you will be able to list your business location on Google Maps and appear in Local Search Results.
What are the Benefits of Creating and Optimizing Your Google My Business Account?
Show Up in Google Maps Searches
The number one factor after online reviews that consumers take into consideration when performing local searches is the proximity to their location.
By simply creating a Google My Business listing and completing the verification steps, your store location will start to pop up for local searches as well.
Show up in Google’s “Local 3-Pack”
What is the best part of showing up in the “3-Pack”? Not only do these listings show users where your business is located on Google Maps, but they also show up BEFORE organic results—offering a major benefit to your visibility. Brands that show up on Google’s local 3-pack get a whopping 700% boost in clicks over brands that don’t.
Easily Earn Trust From Your Potential Customers
Due to the inherent trust and confidence, most users place in Google, your business benefits whenever it pops up in a local search, as prospects will automatically be more likely to trust your brand. Brands that show up on Google Reviews are 2.7 times more likely to be considered reputable by consumers.
Control Your Reviews and Earn More Sales
Few factors can influence a potential customer’s purchase decision as much as online reviews. As a consumer, think about the last time you were buying something online. Did you go with the product that had the highest reviews, or the lowest? Positive Reviews are especially helpful when there are competing businesses nearby and you need to gain a competitive edge.
Other Benefits of GMB
- Increase Organic Traffic and Sales
- Rank Higher in Search Results
- Increased Engagement
- “Free Advertising” from Google
- Stand Out from Competitors