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A business blog is a marketing tactic that can get your business more online visibility and help support business growth. It does this by driving traffic to your website and providing opportunities for that traffic to be converted in some way. Regardless if you are a small business or a large company, blogging should be an integral part of your online content marketing strategy.

Here are just 5 reasons you need a business blog:

1. Attract an Audience

Blogging is a great method for promoting your business but also attracting an audience. By creating posts that provide value to your viewers, you can be exposed to a new audience and eventually convert them into customers.

2. Establish Authority

The best business blogs answer common questions their leads and customers have. By consistently creating blog content that is valuable and helpful for your target customer, you’ll establish authority and credibility with your audience.

3. Drive Long-Term Results

The effort you put into a post today can turn into hundreds or thousands of views and leads in the future. Even if your blog post’s views start to die down after its initial post, that doesn’t mean the post is dead. Once a blog post is ranking in search engines you can continue to see traffic from a blog post for days, weeks, months, or even years to come.

4. Increase Your SEO

Blogging regularly about your business, industry, product, or customer lifestyle will naturally increase your search engine results. List the keywords, topics, and categories you want your business to rank for and use these words when writing your posts.

5. Turn Traffic into Leads

Once you have traffic coming to your website through your posts you now have a great opportunity to convert that traffic into leads. Be sure to add a lead-generating call-to-action to every blog post. Then track your conversion rate, and try to improve that each month.

Having a blog not only provides a strong foundation for your marketing, but its also a fun and inspiring way to share ideas, generate new ones, and build your brand and audience. Let’s get started building your blog today!