What is SEO?
SEO stands for Search Engine Optimization, a strategy focused on improving your ranking on search engines. In practice, this means increasing both the quantity and quality of traffic to your website from organic search results.
How does it work?
The first thing to keep in mind when thinking about ranking highly on Google is that there is no person at Google going through every website determining what should rank where. There are billions of websites globally and Google has limited resources. Instead, Google relies on complex algorithms and crawler bots to analyze websites to evaluate their quality and rank on any given topic. When writing and focusing on SEO, we are focusing not on a person but on what Google looks for in a high-quality site. Things such as EAT, which stands for expertise authority and trustworthiness, page speed, page size, keywords, backlinks, content, and a variety of other factors.
Why does it matter?
In today’s hyper-connected and digital age, if people can’t easily find you on a search engine, then you basically don’t exist. SEO is the most important tool in the digital marketer’s arsenal. It allows your business to reach more people and convert them into customers than any traditional marketing method. Check out the infographic below for some truly eye-popping numbers about SEO.
Sound Complicated? It doesn’t have to be.
Here at Walker360, we have launched a new video series called Bits and Bytes. This series is dedicated to de-mystifying the world of SEO with no buzzwords, just results. Each episode, we will focus on clear and actionable tips to improve your SEO and drive more traffic to your website.
Need help Improving your SEO now? Walker360 offers a full suite of Digital Services to improve your online game. We offer SEO strategy and help, Digital Advertising, Google Adwords, Analytics and so much more. Get in Touch Today.