Are you looking to ramp up your social media marketing this year? The 2020 chaos is behind us and we can now look ahead and see what social media trends are in store for the next 12 months!
So, as we jump into the new year, what new social media trends will we see in 2021?
Influencer Marketing
Influencer Marketing is on the uprise. Nano Influencers with less than 25,000 followers have increasing engagement rates and can provide great results for your business. Many consumers are creating lasting relationships with influencers in order to make them a part of their marketing strategy.
Video Content
Video content has been exploding since the pandemic began because more people are resorting to online media. Creating videos for your brand can increase authenticity and attractiveness on your feed. Realistic and genuine videos allow people to have a stronger connection to your brand.
Additionally, videos will create more traffic and engagement on your post. At the beginning of the pandemic, the number of U.S. Facebook users watching live videos increased by 50%. Moreover, posts that contain video content get 92% more traffic than posts without a video.
Data Visualization
What is data visualization? Data Visualization uses data to create images (graphical and pictorial) in order for people to better understand the results of their data. Types of these visualizations include; bubble clouds, bullet graphs, heat maps, infographics and radial trees. This is beneficial to companies because it allows them to digest and better understand large amounts of elaborate data. Data Visualization is important when it comes to marketing because it helps you analyze what trends are working for your brand and what isn’t working.
Authenticity
It is really important these days for your brand to come across as authentic. More recently, consumers need more than just a product to identify with and trust. Some examples as to how your brand can uphold its authenticity are by utilizing user generated content or using customer testimonials. Both of these strategies can help your brand increase awareness, as well as coming across as a company that cares about people. Expect to see authenticity take the center stage this year in the social media realm.
Overall, the best thing that you can do when it comes to social media marketing is to research the up and coming trends in the social media world. It is equally important to analyze your brand’s social media data in order to determine what strategies are going to work best for your company. Hence, it is always a good idea to lean more into what is working best for you!
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