Do I Really Need Google Analytics?
Do you have a website? Then you need to set up Google Analytics. At Walker360, this is the first thing we do for any customer when working to improve their SEO or launching a new website.
Google Analytics allows you to see exactly how your website is performing, how you acquire visitors, and what content people respond to the most. Without Google Analytics, you can only guess if your website is effective or not.
#1 How Do People Find My Website?
There are over 1 billion websites currently online. Every website is vying for the attention of potential visitors. If you want people to visit your website, first they have to be able to find it.
With Google Analytics, you will be able to see exactly how people found your website. Google tracks how many people get to your site from organic search results, how many people come from clinking a link on social media, from paid advertising, or by typing your website directly into the search bar. Knowing how people get to your site will also let you see what aspects of your marketing are working, and what needs improvement.
#2 What Are People Doing When They Are On Your Website?
Making sure people that come to your website stick around and come back is just as important as getting them there in the first place.
With Google Analytics, you will see what pages people see first on your website, what pages (if any) they visit from there, and how long they spend on your website. Knowing this will allow you to see what parts of your website are performing well, and what parts may need new content or a redesign to keep people on your site longer.
#3 Who Is Visiting My Website?
Most businesses and websites aren’t marketing to everyone, most have a target customer in mind.
Google Analytics allows you to see information on your website visitors such as demographics, geography, and some of their online interests. It will also show you information on what browser and device they are using to access your website. If your site performs poorly on mobile or a specific browser then you could be losing customers.Every website will have some pages that are more popular than others. Also, some pages will keep people on your website longer and lead to more conversions.
#4 What Pages On My Website Are The Most Popular?
Every website will have some pages that are more popular than others. Also, some pages will keep people on your website longer and lead to more conversions.
Analytics allows you to pinpoint the pages that are helping you get closest to your goals, be it online sales or email signups. Based on this information, you will be able to base future content decisions on what people respond to most.
#5 Is My Marketing Working?
Each website has a set of actions they would like a visitor to take. This could be to sign up for your email list, e-commerce, or to contact your business.
Google Analytics allows you to track the actions you most want your visitors to take on your website. Through conversion tracking, you can see the performance of your online sales, signups, contacts, and more.
Google Analytics is a powerful tool that should be installed on every one of your websites. Here at Walker360, we specialize in setting up Google Analytics for our customers and providing them with easy to understand reports so they know exactly where their customers are coming from, what needs to be improved on their website, and what is leading to the best ROI for their business.If you would like to get started with Google Analytics for your business, email me at [email protected]
