Walker360’s Variable Data Printing (VDP) technology creates powerful personalized communications tailored to each recipient. Our digital printing systems allow for dynamic changes to elements within your layouts—including text, graphics, and images—without slowing down the printing process. This creates truly individualized pieces that stand out from generic marketing materials and significantly increase response rates.
Our VDP specialists have spent over a decade perfecting the art of database integration for personalized marketing. With their expertise, even the most complex personalization projects are easy to implement.
Our team works with you to develop effective personalization strategies that leverage your customer data to create meaningful connections with your audience, putting you ahead of competitors still using mass-market approaches.
Here are some examples of how Variable Data Printing opens up exciting marketing possibilities across different industries:
Our Variable Data Printing service turns standard marketing materials into powerful, relevant communications that speak directly to each recipient’s interests, helping you build stronger customer relationships.
Walker360’s Variable Data Printing capabilities include full customization of names, text, photos, offers, and advertisements. We can personalize every page of a publication specifically for each recipient if desired, creating truly bespoke communications. This level of customization allows you to tailor your message precisely to each recipient’s interests and preferences, dramatically increasing engagement and response rates with no added production cost.
Customized marketing materials consistently outperform generic communications, yielding higher response rates and faster customer action. By speaking directly to individual recipients’ interests and needs, your marketing materials create more meaningful connections that translate to improved campaign performance. This personalized approach helps your message break through the clutter of generic advertising that bombards consumers daily.
Walker360 accepts all standard data formats, including Excel spreadsheets for customer information and various graphic file formats such as PSD, EPS, PDF, TIFF, and JPEG. Our advanced VDP software integrates your database seamlessly with your design templates, ensuring smooth production and consistent quality across every printed piece. This versatility allows you to work with your existing data systems without requiring special formatting or conversion.
Customize any element of your printed materials—from simple text changes to dynamic image swapping based on recipient demographics or preferences. This flexibility enables sophisticated marketing strategies like regional targeting, demographic-specific messaging, and personalized offers that resonate with individual recipients. Our VDP capabilities help you create personalized experiences through a wide range of customized products, including:
Walker360 maintains rigorous data security standards backed by multiple industry certifications. We are SOC 2 certified, validating our controls for securing customer data. Our HIPAA certification ensures we meet stringent requirements for handling protected health information. Additionally, our ISO 9001:2015 certification demonstrates our commitment to maintaining consistent quality management systems across all operations.
Your data’s security is our priority. When working with data such as client lists, HIPAA-protected information, customer emails and address, and other sensitive data used in Variable Data Printing, we maintain strict security compliance.
Our staff undergoes yearly data security training to stay current with best practices. Our facility maintains strict physical security with key card access restrictions, and we conduct thorough background checks on all employees. Most importantly, we never sell or re-use any customer data, ensuring your information remains confidential and is used exclusively for your specific projects.
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